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Cookie policy

Strictly Necessary Cookies:                                                                   

Cookie Name Lifetime (days) Classification Partner Description
PHPSESSID Session Essential Moto Vision                          
            Maintains the user session and ensures the proper functioning of the website.
euconsent-v2 180 Essential Sirdata (CMP) Stores the user's GDPR consent preferences.
moto 365 Essential Moto Vision Internal technical website cookie.
ttcsid 7 Functional Atiweb Used by Atiweb to ensure the chatbot functions correctly and to maintain the user session.
ttcsid/ttcsid* 7 Functional Atiweb Used by Atiweb to identify the chatbot session.

 

Audience Measurement Cookies:

Cookie Name Lifetime (days) Classification Partner Description
_ga 730 Analytics Used by Google Analytics to distinguish visitors. Unique identifier used to distinguish visitors.
ga* 730 Analytics Google Analytics 4 (Property ID) Enables tracking of sessions and Google Analytics campaigns.
_gid 1 Analytics Used by Google Analytics to distinguish visitors. Generates website usage statistics for one day.
_dc_gtm_UA-* 1 Analytics Used by Google Tag Manager to manage Google Analytics tags. Manages the triggering of analytics tags.
_clck 365 Analytics Microsoft Clarity User behavior analysis.
_clsk 1 Analytics Microsoft Clarity Session recording / heatmaps.
hjSessionUser* 365 Analytics Hotjar Identifies the user to analyze navigation paths and browsing behavior.
OTZ 30 Analytics Used by Google to measure the use of its services. Collects usage statistics.

 

Marketing Cookies (Google Ads / YouTube / Meta / TikTok)

Cookie Name Lifetime (days) Classification Partner Description
_gcl_au 90 Marketing Used by Google Ads to measure the effectiveness of advertising campaigns. Stores and tracks advertising conversions as well as the effectiveness of Google Ads campaigns.
IDE 390 Marketing Google DoubleClick advertising cookie Used for ad targeting and conversion tracking across different websites.
ar_debug 1 Advertising technical Google Used to test and diagnose the display of advertisements.
NID 180 Marketing Used by Google to remember user preferences and personalize advertisements. Enables personalization of Google ads and services.
mggpc 0 Marketing DoubleClick (Google) cookie Used for advertising tracking and display campaign measurement.
_fbp 90 Marketing Meta (Facebook) Used by Facebook to measure conversions and deliver personalized advertisements.
LOGIN_INFO 395 Marketing / Authentication Google / YouTube Keeps the user signed in to Google and YouTube services and maintains session continuity.
PREF 730 Preferences / Functional Google / YouTube Stores user preferences (language, display settings, playback settings and YouTube interface preferences).
_tt_enable_cookie 365 Marketing TikTok Ads Cookie Enables TikTok advertising tracking on the website.
_ttp 365 Marketing TikTok Pixel Cookie Measures conversions and optimizes TikTok Ads campaigns.

 

Google Cookies (security, authentication, profiling)

Cookie name Lifetime (days) Classification Partners Description
SEARCH_SAMESITE 180 Security Google Improves security when exchanging data between sites.
SID 730 Security Google Enables authentication and service personalization.
SAPISID 730 Marketing Google Enables personalization of content and ads.
SSID 730 Marketing Google Contributes to Google services personalization.
SIDCC 730 Security Google Ensures security and protection against fraudulent access.
HSID 730 Security Google Security cookie protecting Google accounts and preventing fraud.
APISID 730 Marketing / Advertising Google Used to build advertising profiles and deliver personalized ads.
AEC 183 Security Google Security cookie used to protect sessions and prevent fraud.
__Secure-1PAPISID 730 Marketing Google (YouTube / Search / Ads) Interest-based advertising targeting.
__Secure-1PSID 730 Marketing Google advertising identification cookie Ad personalization and interaction measurement.
__Secure-1PSIDCC 365 Marketing Google security/advertising cookie Fraud protection + ad personalization.
__Secure-1PSIDTS 365 Marketing Google tracking cookie Behavior analysis and ad personalization.
__Secure-3PAPISID 730 Marketing Google cross-site advertising cookie Cross-site advertising targeting.
__Secure-3PSID 730 Marketing Google advertising cookie Ad personalization.
__Secure-3PSIDCC 365 Marketing Google cookie Security + advertising targeting.
__Secure-3PSIDTS 365 Marketing Google tracking cookie Behavior analysis + personalized ads.
__Secure-ENID 365 Marketing Google network optimization cookie Google services optimization + personalization.
__Secure-YEC variable Marketing YouTube cookie YouTube interaction history / recommendations.
__Secure-YENID variable Marketing YouTube cookie Advertising tracking and YouTube recommendations.
__Secure-BUCKET variable Functional Google cookie Configuration / performance management for Google services.

 

Third-party advertising cookies (AdTech / programmatic)

Cookie name Lifetime (days) Classification Partners Description
cto_bundle 365 Marketing Criteo cookie Enables advertising retargeting (remarketing after visiting the site)
anj 365 Marketing AppNexus cookie Stores a user identifier for advertising targeting
rlas3 395 Marketing LiveRamp Audience activation for advertising
pxrc 395 Marketing RhythmOne Programmatic advertising segmentation
uid 730 Marketing Criteo cookie Criteo retargeting advertising
uids 365 Marketing Xandr (AppNexus) Advertising user identifier
uuid2 90 Marketing Xandr (AppNexus) Advertising ID synchronization
usersync 365 Marketing Xandr Synchronizes advertising identifiers across platforms. Improves ad targeting.
XANDR_PANID 90 Marketing Xandr Enables targeted advertising and campaign measurement
icu 90 Marketing AppNexus (Xandr / Microsoft Advertising) Programmatic advertising targeting

 

Programmatic / DSP partner cookies (mapping)

Cookie name Lifetime (days) Classification Partners Description
map_amazon 365 Marketing Amazon: audience synchronization cookie Enables matching user identifiers between Amazon Ads and other advertising platforms.
map_google 365 Marketing Google: audience synchronization cookie Enables identifier matching for Google targeting and retargeting.
map_mediarithmics 365 Marketing Mediarithmics: data onboarding cookie Used to synchronize audience segments between DMP and advertising platforms.
map_nexus 365 Marketing Google / Xandr ecosystem (depending on configuration): synchronization cookie Enables audience matching across programmatic systems.
map_openx 365 Marketing OpenX: audience synchronization cookie Enables user ID matching for OpenX programmatic advertising.
map_pubmatic 365 Marketing PubMatic: audience synchronization cookie Used for targeting and retargeting within the PubMatic ecosystem.
map_smart 365 Marketing Smart AdServer: audience synchronization cookie Enables advertising targeting and user ID synchronization.
map_ttd 365 Marketing The Trade Desk: audience synchronization cookie Enables programmatic targeting and cross-platform matching.
map_yahoo 365 Marketing Yahoo / Verizon Media: audience synchronization cookie Enables retargeting and Yahoo advertising ID synchronization.

 

Adobe / Adtech / third-party tracking cookies:

Cookie name Lifetime (days) Classification Partners Description
dc3 365 Marketing SDDAN / adtech cookie Used for delivery and optimization of display advertising
opx 8 Marketing Used by SDDAN to optimize ad delivery. Improves ad delivery performance.
pub 2 Marketing Used by SDDAN for campaign management. Used for ad delivery and campaign tracking.
mregen3 2 Marketing Used by SDDAN for ad platform operation. Technical cookie used for platform operation.
rubi 8 Marketing Used by SDDAN for ad targeting optimization. Improves targeting and ad campaign measurement.
SDDAN 730 Marketing SSDAN (AdTech) Unique identifier used for ad delivery, measurement and campaign optimization.

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